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Business Model

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Business Model

What's the best way to build an effective affiliate site? Some affiliates like the feeling of having a store site, so they place product links on their site to create pages of great looking items their customers can buy. Other affiliates prefer paid search engine marketing and they spend their time and effort finding and bidding on keyword terms that don't conflict with our trade name and reserved keyword terms. Still other affiliates like to have banner ads and coupons on their sites. These affiliates focus on the discount shopper and have our discount and coupon links on their site.

Which is the best way to sell Black Forest Decor products? We feel that storefront sites work best. Our highest selling affiliates have storefronts with most of our entire product catalog posted to their site as product links. They organize them into departments and categories just like other sites, but each link has a tracking cookie working for them.

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Content Sites : Building an effective affiliate site takes time, trial and error, and persistence. Building a group of buying customers takes great patience and testing as you strive to find the products that fit the tastes of your market. Give yourself at least a year to build enough page rank to get notice. Once you hit that mark, organic rankings will follow. In your page content, use keywords that fit the products you sell.

Consider these things as you build page rank:

  • Content: should fit your customer base's interests and be unique to your site.
  • Inbound Links: Get yourself linked - with lots of incoming visitors from other sites. Avoid link farms and automated exchanges.
  • Merchandising: Keep your pages neat and uncluttered looking. Focus products to one category per page to keep a well organized appearance and to make each page noticeable by search engines.
  • Network Affect : It's all about networking! You're part of a network of like minded people who want the products you've selected. Now you just have to find the key to that network - where do they hang out on the internet? What other things do they like? Get them talking about your site. Have them make comments or post blogs on the site. Whatever it takes to keep and hold them there and to get others coming to the site, too! Creating a network of users happens in myriad ways and the ideas are endless. Just find a niche you're comfortable in and then keep adding more content to your site day by day. Time and patience - then page ranking will come. (page ranking - how far up in the list of hits your site appears when a word is searched)

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Black Forest Decor offers an appealing array of cabin decor, rustic bedding and rustic lighting for your lodge or log home. We search the world over for cabin furniture that is tasteful, of high quality and superb craftsmanship. Our bear decor and moose decor items range from casually humorous to realistic designs. No matter what you seek for your lodge or rustic decor, you will find it on our website or in our catalog. Black Forest Decor is the leading cabin decor print catalog and internet company and has been featured in several publications, including Log Home Living and Cabin Life. Our new Summer 2009 print catalog is now available and can be requested on our website.

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Black Forest Decor L.L.C., P.O. Box 297, Jenks, OK 74037-0297